The nature of advertising and public relations has witnessed a massive change in the last few decades. With audio video presentation, it has become easier to conduct persuasive marketing. As a result of this, marketing strategies, to be precise, there has been considerable genesis of marketing mix in a dew dimension. Video production became an essential tool for product promotion and at present it is almost indispensable. The advertising and public relation agencies across the world have focused more on creating television commercials, documentaries and audio visual presentations etc.Both audio and video involves high level of creativity and the broadcast scripts are written by skilled scriptwriters who can create scripts as per specifications of the corporate or individual clients. Beside video production, different agencies also employ corporate speechwriters who write script about different domains on the basis of extensive research.
There are specific role of different individuals who remain involved with video production, it is indeed a good idea to have an overview of the different steps and roles and responsibilities of the creative people who make the audio visual commercials, documentaries and presentations. The photographers and the cameraman shoot the necessary clippings and footages that need to be incorporated within a project. These people often follow few specifications and guidelines given by the director and take the necessary shots. Video editing is an intricate process, production control room or PCR is the place where usually the video editing is done. Camera control unit helps to monitor and adjust the films to make a proper video. On the other hand the vision mixer helps to link scenes and audio mixer facilitates better use of background music. Special sound engineers are employed for better sound control.
Few important factors that need to be considered during video production are as follows:
Target group
Length of the presentation/documentary/commercial
Style of audio-visual presentation
Personality reflection
Time of the use of the video
Nowadays automatic editing control units are in use and plenty of softwares are available which help is digital editing. Video production is now highly technology dependent and less complicated than previously what it was. In many cases, for proper video production, a clear comparison with different other video presentations and commercials is necessary. The entire process is done through a teamwork and co-ordination among different people. Few popular types of video productions are made for the following purposes:
Informational
Marketing
Documentaries
Training
Recruitment
Fund raising
Medical videos
Multimedia
For the purpose of corporate video production and corporate speechwriting, it is prudent to select a reputed advertising or public relation agency. The reputed ones use latest gadgets and offers top notch products. It is always advisable to eye for a good quality of video. The reputed video production companies employ skilled and experienced professionals. Scripting for documentaries is indeed important and a wrong script can be the cause of the massacre. There are plenty of online resources that help to know more about video production.
Guidelines for Effective Video Production:
Email Compliance and Records Management
Can you imagine living without email? How would you communicate your business needs, information and messages? All businesses across all industries use email systems to send and receive messages and communications. This form of communication has provided quicker response times making it easier to get our jobs done. Most companies depend on email as their primary form of communication and are more efficient because of it. However, email can also cause problems for businesses that don’t use it the right way. The abundance of email communication has caused the government to step in and take action against unlawful email actions. Now more than ever, it is vital for corporations to manage their email systems and ensure they are meeting government standards and regulations.
Recent government regulations affect all businesses--large and small companies alike. The Government is focused on regulating and protecting confidential customer information, corporate governance, law enforcement investigations, and overall proper corporate email management. Here are a few of the issues involving email in business today: Policy development and management, Email retention, Employee monitoring, Patch management, Spam, Legal liabilities, Confidentiality of intellectual property and Data integrity.
There are many companies that offer email records management solutions, but Estorian’s LookingGlass stands out above all. It provides one of the more seamless knowledge based email management solutions for corporate messaging. Estorian has developed an innovative solution that addresses the complex worlds for managing corporate email and messaging systems. Estorian's LookingGlass e-mail records management system helps organizations meet the growing challenges of enforcing email use policies, controlling growth and resource costs, complying with federal and state email retention requirements, easy access and retrieval, and identifying misuse and abuse of corporate email systems.
Make the Internet Child Friendly (block Websites)
• Right click the Internet Explorer icon on the desktop or your start menu and select Properties.
• You will now see an Internet Properties window, along the top of this will be 7 tabs. Select the content tab.
• Now under Content Advisor, select Enable and set up your security settings for the website blocker. (it would probably be a good idea to use the same password as you use for your windows profile account, used to log into your computer therefore you won’t forget it).
• Once that is done the window should disappear and you should now only see the internet properties window. Again under Content Advisor select Settings, and then enter your new password (the one you entered when setting up the security settings).
• The Content Advisor window will now open, you should see a list of what internet explorer and all other browsers are blocking. Select each one of these in turn and move the slider underneath to unrestricted. (This is internet explorer’s default setting; no sites are banned by default).
• Now click the second tab at the top of the window labelled Approved Sites. You can now either block or always allow a website. To block a website enter the URL in the ‘Allow this website’ text box and then click the ‘Never’ button to the right of the text box.
• This site will now be blocked; you can test this by closing the settings window, opening your browser and typing in the address. A window will display explaining that the site has been blocked.
Information
You can apply & remove locks to as many sites as you wish.
For further support on applying specific website locks all you need to do is visit our website, see the author bio for a link.
Disable Internet Explorer 7's Tab Feature
Before continuing with this tutorial please read the terms and conditions of use by clicking here
START:
• Open Internet Explorer 7.
• If you don’t already have the menu bar showing right click next to the tab and then select ‘Menu Bar’ from the options menu.
• Now click on ‘Tools’ (on the menu bar) and then ‘Internet Options’.
• A new window will display, on the default display (the general tab) look down under the heading ‘Tabs’ and click ‘Settings’.
• Now uncheck the top tick box (Enable Tabbed Browsing), which is checked by default and then click ‘OK’.
• Now click ‘OK’ in the window below (internet options).
• You must now restart internet explorer in order for this change to effect.
Information
You can enable tabs again at any time by following the same steps above but instead checking the check box.
If you require further assistance on applying and changing advanced options in IE7 then visit our website by following the link in the author bio.
Displaying additional clock on your taskbar
Another feature new to Windows is the ability to be able to display clocks (or times) for different time zones all over the world on your taskbar without the need to install additional software. The great thing about this feature is that it doesn’t require a constant internet connection. In this tutorial I will show you how to add up to two additional clocks to your Vista taskbar.
Note
Before continuing please read our terms of use by clicking here.
Start
• Left Click the clock on your taskbar once.
• A dialog containing the date, calendar and an analogue clock will display, at the bottom of this there will be a link, ‘Change date and time settings…’. Click this link.
• The date and time dialog will now display. From the three tabs across the top of the window select the ‘Additional Clocks’ tab.
• You will now see that the dialog is divided into two section both with a checkbox labelled ‘Show this clock’. To add your first additional clock put a check in the first checkbox.
• Now click on the drop down list and select a time zone you wish to display, for example I chose Central America’s time to be displayed on my second clock.
• Then give your clock a display in the text box below.
• To add another clock follow the steps from steps 4 to 7 for the second section in the dialog.
Rapid Application Development
Rapid application development (RAD), is a software development process developed initially by James Martin in the 1980s. The methodology involves iterative development, the construction of prototypes, and the use of Computer-aided software engineering (CASE) tools. Traditionally the rapid application development approach involves compromises in usability, features, and/or execution speed. It is described as a process through which the development cycle of an application is expedited. Rapid Application Development thus enables quality products to be developed faster, saving valuable resources.
Positive aspects of RAD:
Increased speed of development through methods including rapid prototyping, virtualization of system related routines, the use of CASE tools, and other techniques.
Decreased end-user functioality (arising from narrower design focus), hence reduced complexity
Larger emphasis on simplicity and usability of GUI design
Negative aspects of RAD:
Reduced Scalability, and reduced features when a RAD developed application starts as a prototype and evolves into a finished application
Reduced features occur due to time boxing when features are pushed to later versions in order to finish a release in a short amount of time
At DOTNUTSHELL, we understand that RAD development is applicable only when the application to be developed can call on the modular nature of the frameworks used to create it. High availability and performance software aare not usually created using RAD, and neither are mission critical sysems.
PPC Bidding Against your Competition
One of the best “tricks” in managing a PPC campaigns is creating ads that will be triggered from your competitor’s brand names. The first common question is this “legal”, to bid with their names even if they are trademarked? The answer is yes, as long as you don’t include those brand or company names inside of your ads. Google has been challenged in the courts for allowing advertisers to display ads that are triggered by user searches for names such as “AcmeCompany.com”. In all cases, Google has won the case that they have the right to allow your competitor to use your company name to trigger their ad, and vice versa. So since this is an acceptable practice, by all means you should actively pursue a competitor’s brand name campaign.
Note, there are times you can use the brand name in the ads, if you are a reseller and complement their business, but you may not get away with if you compete directly. The best way to find out if this is acceptable is to try running an ad with the brand term in it. Google will very quickly return a message stating if this is acceptable. You may have to request “an exception” stating why it is acceptable to use the brand name in the ad. Give it a try, but run an alternative ad without brand terms in case the ad at a future date is rejected and this can happen.
When bidding with your competitor’s names, I always like to break these up into separate ads, and when possible use like terms as in this example below. Having these ads separated is very useful for future reports to develop trends to measure which competitor has the best on-line brand presence overall or the effect of news events by spikes in daily traffic. And don’t limit the ads to your competitors terms, include an ad for your own company, because this will help you understand how your on-line presence measures up or if that recent press release generated any search excitement. An example of brand search terms that will trigger ads is as follows:
www acmecompany
acmecompany.com
acme company com
[Acme Company] (exact match)
“Acme Company” (phrase match)
In the example above I avoid a broad match if the company name is somewhat common, since this will trigger a much wider search result. For in brand bidding I’m really looking for the searches people are doing who know the company name and are using Google as a quick directory lookup. You can include product names if the branding is unique and has some common usage, but I always recommend performing a search first to check out the search results to avoid association with other common terms.
Will brand bidding deliver new sales? Is the effort worth it? Very often the conversions aside from your on brand terms (which should be your highest converting ad) will produce lower sales or leads from the other campaigns. But in most cases the actual costs associated with brand bidding are much lower, so the Cost Per Conversion is low, thus making it worth it. The insight in tracking your competitions on-line marketing efforts can prove to be a long-term benefit as it is often an indication of how active they are in on-line marketing.
Network Diagnostic Tools in Windows Vista
In the Network Sharing Center there is a Diagnose and Repair link that will scan your system for network issues. This diagnostic pings the remote host. If it is not found, you have the option to reset the network adapter Local Area Connection.
In addition to the automated Network Diagnostics interface, several tools are included with Windows Vista that can be used to test network components and connectivity.
Basic Tools
The following tools are fundamental in connectivity and name resolution troubleshooting. In addition, they are useful when troubleshooting failures with applications that communicate on the network or Internet.
Ipconfig
The Ipconfig command line tool displays all current TCP/IP network configuration values. Used without parameters, the ipconfig command displays the IP address, subnet mask, and default gateway for all adapters. In addition, you can use the following commands:
ipconfig /all – If you want to see more detailed information on the configuration for all interfaces on the computer, use this command.
ipconfig /release – This command releases any DHCP addresses assigned to interfaces on the computer. You can typically use it before the next command.
ipconfig /renew – This command causes the DHCP client service to request network addresses for all network connections. It is useful when you encounter connectivity problems and suspect a bad address. It is also used when troubleshooting name resolution failures to ensure the interface has the correct DNS server addresses assigned.
ipconfig /flushdns – This command clears the local DNS resolver cache. When you connect to machines by name, the DNS client software on the computer stores names and IP addresses as they are resolved. This is so that the name can be resolved without sending a repeat request to the DNS server. If a remote computer's IP address changes, outdated information in this cache can cause connections by name to fail. Run this command on the local machine to clear the cache.
Ping
The ping command verifies IP-level connectivity to another TCP/IP computer by sending ICMP Echo Request messages. The receipt of corresponding Echo Reply messages is displayed along with round-trip times.
Ping is the primary TCP/IP command used to troubleshoot connectivity, reachability, and name resolution.
Because firewalls typically block ICMP traffic, ping does not receive a response from a system with a firewall configured. Check the firewall settings to ensure Ping or ICMP Echo is enabled while you are troubleshooting.
Tracert
The Trace Route (Tracert.exe) command determines the path taken to a destination by sending ICMP Echo Request messages to the destination with incrementally increasing Time to Live (TTL) field values. The path displayed is the list of near-side router interfaces of the routers in the path between a source host and a destination. The near-side interface is the interface of the router closest to the sending host in the path.
This command is useful for troubleshooting connectivity failures when you can ping the default gateway but cannot ping Internet servers. Such a situation can indicate a failure in the routing from the client machine to the Internet.
Running Tracert returns data on the failure indicating which hop in the routing is dropping the traffic. When used for Internet connectivity troubleshooting, the data gathered is often used to work with the ISP to resolve such routing issues. The output should identify the router at which the problem occurs.
For more details, please refer to www.wintechhelp.com
The conveyance media you choose for your structured cabling implementation is determined by many factors, the most important of which are your current
The conveyance media you choose for your structured cabling implementation is determined by many factors, the most important of which are your current bandwidth needs, your network environment, your expected future bandwidth requirements and your budget. This article will address each of these primary concerns in an attempt to help you identify which cabling solution will best meet your specific requirements.
Determining Your Current Network Bandwidth Needs
Your primary concern in determining the type of cabling to use is your network's current bandwidth requirements. This figure can vary greatly based on the size of the network (i.e. the number of workstations connected to the network). A small network of 15 workstations will generally have much lower bandwidth requirements than a network that needs to support 100 workstations. Future growth should also be factored when considering network size. If your company is expecting to double the number of employees over the next two years, then you can expect your network bandwidth needs to increase accordingly. To complicate matters further, you must also factor in the type and volume of the data traffic that your network will be supporting. For example, a small multimedia and graphic design firm with only 10 workstations will likely have much greater bandwidth requirements than a law firm consisting of 25 workstations. Again, this is due primarily to the type and volume of the data one can expect in each work environment: a single user transferring a 5-minute high definition video across the network can easily consume more bandwidth than 20 users opening MS Word and Excel files.
So how do you accurately determine your network bandwidth requirements?
There are several ways to analyze network traffic, but the best and most accurate method is to utilize a tool called a network analyzer. Among the simplest and most ubiquitous of these tools is a utility that is built into all flavors of Windows servers called Network Monitor. The Network Monitor utility gives detailed insight into traffic on a network segment and can detail broadcast traffic and specific packets transmitted to or from a machine. There are also several other third-party products such as Ethereal (free), as well commercial analyzers such as Network General Fast Ethernet Sniffer, Cinco NetXRay, AG Group EtherPeek, Novell LANalyzer for Windows, and Intel LANDesk Traffic Analyst among many others. It is important to note than when using a network analyzer to monitor your current network's bandwidth usage, that you sample data over the course of several days (or even weeks), and that you do so throughout different times of the day. Doing this will ensure that you make the most accurate assessment of your network's bandwidth requirements.
Your Network Environment
Your network environment plays a large part in determining the best type of cabling you should use. While optical fiber offers the fastest possible bandwidth and is the best medium for "future proofing" your network, certain environments are ill suited toward fiber optic installation. Unlike twisted copper mediums like Cat5e or Cat6, optical fiber is prone to transmission problems due to dirt and scratches on the fiber. This can be typical of dirty or dusty mechanical closets, equipment closets, and any rooms that are not clean or friendly to fiber technology. In such cases, twisted copper solutions might be the best way to go. Alternatively, certain environments cause problems with twisted copper mediums. Although Cat5e and Cat6 have much improved noise immunity than their twister copper predecessors, they are susceptible to high RF (radio frequency) and EMI (electromagnetic interference). Hospitals for example, have tremendous RF interference problems over twister pair cabling. A Cat5e or Cat6 cable running alongside a CAT scanner or NMR (nuclear magnetic resonance) scanner would be rendered virtually useless due to RF interference. In such environments, optical fiber is the ideal solution as it is all but immune to such interference.
Future Bandwidth Requirements
It is rare that people think to factor in the growth of a company, or the launching of new products and services when estimating future bandwidth requirements. But, failure to make an accurate assessment of future bandwidth requirements can end up costing a lot of money. Unfortunately, estimating future bandwidth is both complex and often speculative. As an example, it might seem that doubling the number of employees in a company would result in a doubling of the network bandwidth demand. Rarely is it so straightforward, however. Consider that several of the new employees might be multimedia authors, who generally have much higher bandwidth requirements. Also consider that bringing on several new sales people means bringing on the back-and-forth communication between those sales people and all their customers. Perhaps the sales department has decided to host an in-house, web-based CRM implementation --- this could result in an increase in bandwidth requirements that are that are far out of proportion to the rest of the users on the network. Because of such factors as these, it is important that a network administrator have knowledge of the future plans for a business when planning a structure cabling implementation. Generally speaking, it is far less costly to "future proof" a structured cabling implementation than it is to replace the existing cabling once it becomes apparent that it is not sufficient to meet the demands of the network.
Your Budget
While working within a budget is certainly something one should consider, it must be understood that the difference in costs between Cat5e, Cat6 and optical fiber is insignificant compared to the costs involved in not using the correct conveyance media for current and future network requirements. The old adage that "it's better to do it right the first time" certainly holds true when planning your network infrastructure. Not doing it right the first time could cost your company far more than it saved by choosing an older technology or less expensive conveyance media, not to mention that not choosing the correct media could cripple a network and bring about the wrath of it's users. Because of this, current and future bandwidth requirements, as well as an understanding of your network environment should play a far more important role than cost in determining which type of cabling is best suited for your needs.
Configuring a Dial-up Connection…
Are you surprised that I have written a blog on Dial-up connection? Which no body uses these days. Dial-up is not used regularly. But consider the situation when you travel to your village which doesn’t have broad band connection and internet cafes and you need to send an important mail or make a travel reservation. I have faced similar situations and would like to share with you how can you go online within a few minutes.
Even tough Broad Band internet is not available these days you can find a computer and Telephone in every village. I assume you will get your hand on some laptop/computer or you have carried your laptop to your village, which has an inbuilt modem and drivers installed.
The next thing you need to come online is a Telephone and Internet Connection. BSNL has enabled Internet across all its telephone exchanges in India. The Dial-in number is 172233 and the user name and password would be netone. The service would be charged 60 Paise/1min and you get transfer speeds or 2-3 KBps. Not good for Bandwidth Hungry websites, but will do ok with some mails and chat and some browsing.
As most PC’s have XP, I pre-assume you are using Windows XP, if you are using Windows 98 or Vista the basic process would be the same but the menus may change. Next thing is to configure a dialup connection. Go to Start > Settings > Control Panel > Network and Dial-up Connections. Double click Make New Connection, Select Next, Select Dial-up to Internet, Select Manually Configure Settings and enter 172233 for the Phone Number and netone for username and password, follow the wizard, complete it.
A new connection should appear in the Control Panel > Network Connection. You can place a short cut on the desktop for easy accessibility. Click Connect and you get a message No Dial Tone. You check your phone and you have Dial Tone. This is where most of the people get struck.
TIPS: Remembers most of the Computer Devices like Modems are designed and developed outside India and they use different communication systems. So even tough you have a Dial Tone on your phone the Modem would not recognize the Dial Tone. You need to configure the Modem not to wait for Dial Tone.
To do this go to Start > Settings > Control Panel > Phone and Modem Options and go to the Modem Page select the modem and click the properties. And remove the Check for Wait for Dial-tone before dialing.
Now you should be able to connect to the internet without any issues.
TIPS: Open Internet Explorer, Go to Tools > Internet Options. Go to the Advanced Tab. Scroll down to Multimedia and remove the checks for Play Animations, Videos and Sounds in webpage’s. This would save some bandwidth and lets pages load faster on slow dial-up connections.
If you need any further clarifications you can always reach me back with a comment or a mail.
How to Choose a Domain Name..
Do you want to start a Website? The first step is to choose a domain name. Whether you are a Programmer, Web Developer, Tech Guy, or if you want to start up a website to feature your family tree, the entire process starts with choosing a domain name.
The next question would be, “What’s the right domain name?”. The answer is, depends. For example, if you are the person above who wants to build a website for your family tree, then the answer is that the choice of a domain name really doesn’t matter. Why? Because you don’t expect lots of people to visit your website, your site is probably only something you are going to share with your relatives and friends, to let them know about the latest goings in your family. In a case like this, it does not matter whatsoever if you find a domain name like “ourfamilytree.com” or not, since most likely you will only be giving out the website address to a few friends and relatives.
In the above example, you could call the website anything you wanted to, “familytree.com” or even “saripallifamily.com” or something even as silly as “checkmysite.com”, which really has nothing at all to do with the content of the website itself. The point is that in a case is, there is no need to get lot of visitors to the website other than friends and relatives, so there is no real harm in naming the website ANYTHING, because you will be giving out the website address to a select few people. BUT……
What if the website is for online business? What if I do want it to attract more people?
I think you know the answer; it helps to have a domain name that mirrors your site or business. If your website is about dog care products for example, do you really expect the average web surfer to remember the URL if it is named “buntyaurbubly.com” or some other unrelated name? The best way is to find a domain name that directly mirrors your business, whether it is the business name itself or related to the nature of business. If you take the above example, a dog care products website should have a domain name like dogcare.com or dogcareproducts.com, something that immediately mirrors the domain name with the theme of the site. It’s all about branding, and making a lasting impression on the target audience or customers.
You can find domain names by checking the WhoIs database on the internet. While there are a number of places to do domain registration on the internet, I am listing three of which I have personally used.
1. www.godaddy.com
2. http://hosting.rediff.com
3. www.networksolutions.com
You can buy domain names from any of the above 3 links. After searching the domain name, the results given will instantly show whether or not the domain name is available, and if so, give you the option to immediately register it. If not, several alternative domain names will be proposed, to help you find a domain name which would be close to your requested domain, or possibly giving you an acceptable alternative domain name to register instead.
Alternative there are sites which would offer you free domain names and/or free domains and/or free websites and/or free domain registrations…etc. All such sites would provide you a domain name for free but would place their Advertisements on your website and earn money from those ads. If your website is a personal website and you don’t plan to do business or make money with your website you can always go with such sites.
1. http://www.dot.tk
2. www.freedomain.co.nr
You can’t register free top level domain names like .com, .org etc but your can register yourwebsitename.tk.
In my next blog, I will discuss strategies for choosing a domain name, long or short, hyphenated or not, and generic or brand names.
